Email marketing is good for your business. It remains the most effective way to reach those interested in your product or service. Just think about it, do you know anyone that doesn’t have an email address? Social marketing is a great tool for marketers, but it doesn’t beat email marketing. Email is the best way to turn people into supporters and customers. Email works very well on mobile. Most people are glued to their smart phones. Email is the very best way to reach them.
Here are some reasons to add email marketing to your advertising portfolio:
Email Marketing is easily affordable – it is one of the most economical advertising tool.There are many email marketing companies available most have free trials. One has a free forever program for those who are just getting started and have 1200 or less subscribers, that would be MailChimp.
It’s very simple to create an email marketing campaign. If you can draft an email, you can create an email marketing campaign. Email Marketing Programs have great automation tools for paid account holders.
It doesn’t take a lot of time, particularly if you use automation. All you have to do is set up your email timeline and the program does all the work for you.
Email marketing is a great way to retain your customers – you can send product updates, share coupons etc.
Most people prefer to receive marketing messages via email. This has been documented by many researches. I personally always opt in to email notification as opposed to phone calls.
Email marketing has the highest return on investment of any other marketing strategies. The cost of an email marketing campaign are minimal and stable.Pay for an email marketing account and that’s it.
Are you ready to try email marketing? Let us hear from you in the comments.